BWC was created by music lovers, for music lovers. We ran our first ever party in East London in 2010, although the idea was talked about years before that. We wanted to find that party atmosphere from the 90’s music videos we grew up with. That down-to-earth, fun and sexy vibe where people went to the club to express themselves and feel good. We got tired of searching and decided to create our own party, Because We Can.
Since then we’ve taken BWC everywhere from basement clubs in NYC’s Lower East Side, to festivals in the Welsh countryside. We've rocked the stage at Abu Dhabi F1, and took Vogue back to the 90’s at their Fashion Weekend event at Bloomingdales. We’ve had the pleasure of hosting some of the best Hip Hop and R&B DJ’s including, Mr Thing, DJ Khalil, Chris P Cuts Janeen Beanz, E-lo, Ben Echo and more.
“It’s been a honour to have been a part of the BWC events from day one! Ain’t no party like it, pure good vibes from start to finish - from Dalston to Dubai, BWC are taking over.”
DJ Lukey - Stooki Sound
“BWC is more than a just a club night. It represented a time when we created a community of likeminded people. It got tiring going to clubs and hearing music no one had an affinity to, so we decided to create something special. Conceived around our kitchen table in Hackney, BWC is the best house party you’ll ever go to, full of old school tunes and good vibes. Now spreading its wings from London, New York & Dubai (and everywhere in between).”
Holly Roberts - Retail Editor GQ
BWC is an international family and a platform for new and exciting talent to grow, perform and rock the party worldwide.
We’re DJs, artists and above all music lovers focused on celebrating good music and creating the best party you've ever been to.
It’s been an incredible journey so far, and we’re only just beginning.
See you on the dance floor.